Discount Code exemptions for certain brands such as Nightforce

[BowWow]

Sometimes certain online retailers offer discount codes or coupons with exemptions. Certain Brands or product lines are often exempt. Nightforce is one of those exemptions. Anyone have any insight on why?

 

[rijndael]

They can't advertise a price lower than MAP, coupons included.

 

[jelenko]

It can also be a way to promote certain product lines.
From time to time, the actual manufacturers run promotions to sell more product or just specific products.