I am sorry but I have to laugh looking at this ad. So the claim to fame of what he is selling is that it just taps but the Hornady tool bends - REALLY. What exactly is preventing you from just tapping with the Hornady tool? NOTHING folks, nothing....
Folks, always remember before you buy into this stuff is this is ADVERTISMENT and as such buyers beware....
Having said so, I do have to give him extra credit for the most accurate description of what these tools are doing to get the bullet back in line - he is absolutely right on that point and about the only person I have heard describe this accurately.