I'd guess because the people you have to go to to get startup cash want to know what you are going to do different.We’ve already seen others come to market recently and fail miserably… In this veritable oasis of ammo sales, they alone have found the desert”…. True velocity ammo
Why cant these rhodes scholar ceos see what the market wants and cater to the 99.99% instead of that one guy with too much money?
I doubt anybody with the amount of investment cash it takes to start up a new, major ammo plant is excited by "we're going to make a bunch of plain-jane ammo to fill the market demand."