I can only comment on 308 small rifle primer as I have experience with all 3 brands(including Lapua). All 3 are great choices and have tight tolerances. I have weighed, measured and neck turned all 3 brands to prep for competition. I'll first say I would have zero issue shooting any of them in a competition. They are all that good, but there are some subtle differences.
- From a weight variance (weighing straight out of the box.......not water filled) Alpha has the edge with tighter tolerances over the others (.8 gn). Lapua and Peterson were neck and neck with around 1.5 gn spread (weighed on a Sartorius Practum scale) ((lot comparisons number weighed were 500 Lapua, 500 Alpha and 100 Peterson pieces ))
- From a neck thickness uniformity straight out of the box before turning, Alpha also was inside both the other tolerances by a narrow margin. Lapua and Peterson miked .0145 to .0155. Alphas necks are thinner out of the box running .01375 to .01425. I turned Lapua and Peterson down to .014 and Alpha to .01325 (spot check comparison, not all were miked)
- Primer pockets......both Alpha and Peterson are tighter out of the box than Lapua. I had no problem seating either as I seat by hand with either a 21st Century or Sinclair priming tool. I would not recommend either for a progressive press set up where you have a primer station!! Non of the 3 needed PP debured but I do it anyway because I'm OCD
Uniforming PP tool would not fit well in either Alpha or Peterson due to tightness of pockets without cutting the bottom edges from the pocket so I didn't do this step on either (this is actually 1 step I do not see a need for with any of these brands)
- On target performance......no measurable difference between the three. As stated above Peterson is a bit heavier than Lapua which translates to capacity therefore less powder to achieve same velocities,. Same to be said with Alpha. I was .2 to .3 gn powder less with these 2. (shooting 200-20X at 2705 fps so these are warm loads)
Now some final comments/facts from my observations. I'll say first I now shoot Alpha brass exclusively because of the above but mainly because I have 50 (half of the original first lot I bought) test pieces I work up loads and test with constantly. I have 28 load cycles through them and PP are still tight. I have been sectioning a piece every 5 firings to see if any signs of separations are apparent. There are no signs. It also didn't hurt that the first 100 I bought from them came with a hand written personal thank you note! That small gesture from an American company gave me a tie breaker if needed.....it wasn't. In fairness to Lapua I have test cases as well I'm at 17 loads with and still going strong, however I rarely use them anymore. Peterson I had some PP give up after a couple of firings running the 200-20X at the 2700 and above speeds so I can't give a longevity comparison as I quit using them for the hotter loads.
Lastly, I can say I know a lot of competitions and National records have been shot with Lapua brass in the gun. Not sure about Peterson, but I do know of 5 F-Class FTR National records and several big competitions won by friends with Alpha in the chamber in the last 2 years so I'll end with the same point I made in the beginning. I don't think you can go wrong with any of these 3. For what it's worth, I tried my best to keep this as a factual review based on observations and results not opinion.