Sure, but the military doesn't want to deal with a pile of heavy 270WSM cases, or magazines that only hold 10 WSM rounds, or big ass semi-auto rifles (with long-ass barrels) capable of firing WSM rounds. The whole thing springs from the military's wants and needs, not necessarily the civilian shooting community's.The same performance can be had with a 270wsm at normal pressures.
SIG, of course, wants to sell its product to as large an audience as possible.