Hornady has their follow-up video posted. Whether we like it or not there's quite a bit of decent information that they've put out. The more you study their methods the more it makes sense.
The first question their techniques bring to me affects the practical usefulness in terms of barrel life. A field rifle (a chucker varmint in 22 to 24 caliber) running 65,000 PSI gets about 2,000 rounds of life. So you're going to burn up 5%+ of the life of the barrel establishing a velocity/group load and then the averaged zero. That left me with about 20 years of chuck/crow shooting.
I don't bench rest but I wonder, how many bench rest shooters use in competition, practical loads in the 65,000 PSI range? Using the methods described by Hornady and being more precise, possibly using a full 10% to 20% of barrel life to establish not only the best grouping load but the best averaged zero. How long a life would a bench rest shooter get from their barrel? Certainly variations for different class would come into play, a 22, 6mm shooter would put less powder down the tube than one shooting larger calibers. However would the barrel last a season or two after burning up maybe 20% of its life establishing the best statistical load and zero? Therefore during competition not adjusting the loads on site but adjusting zero via the site. Essentially that's what the Hornady discussion is suggesting.
Their test barrels are 1.25" diameter and mounted stable with regular cleaning and cooling procedures for repeatable results. How many shooters here are using 1.25" diameter barrels?
I have an 18+ pound field rifle that sports a 30" 1.25" barrel, the cartridge was picked for the end result not as the most ballistically accurate. Not a bench rest rifle but I'd stay outside 1/2 mile.