I guess greed finally took over at Hornady. The original A-Max was a good shooting bullet at a decent price. Then the ELD became the next great thing for a 5 spot more per box, and many more complaints about them on this forum. Has the aluminum tip improved the accuracy so much to justify these prices? If it costs that much, it had better fly to the X-ring on its own. For that kind of cash, I'll go with Berger until Hornady's price matches their performance. PS: don't get me wrong, I am a hornady hunting bullet fan, nothing shoots better out of my deer rifle than their BTSP, another inexpensive, low tech bullet.