Interesting topic Decades ago when I got started in precision shooting sports one of my mentors told me that you have to have a thick skin to be a shooter. He has become a dear friend and I have come to learn what he ment. Long term shooters don't grow on trees and there are many disciplines to attract the few there are. There have been many good suggestions posted and tried ( some for years ) but the fact is, it's hard to find people that can stand the self examination it takes to improve and excell in shooting sports. More/ better advertising focusing on the mental skills that are developed may reach some.